Springster
Animations for a new online platform from Girl Effect
Project
Role
Client
Agency
Date
Animation, Branding
Motion Lead
Springster
DesignStudio
January 2017
From design.studio:
To visualise a happy, supportive community accessible from anywhere in the world, we built a colourful, diverse identity – full of fun illustrations and lively graphics. To appeal to girls globally, we took inspiration from the one borderless language people can all relate to – emojis. As well as developing ‘Springster emojis’, we worked with semiotics professionals to create the Springster Hey – a universal, welcoming gesture and a powerful symbol uniting girls everywhere.
I was brought in to develop the motion of the brand and create a series of cel-animated hand gestures—including the logo—and animate a brand film.
From design.studio:
Just 12 months after launch, Springster reached nearly 16 Million users. Now, one of Facebook Free Basics’ top five most visited sites, Springster’s live in 66 countries and in 17 languages worldwide, supported by 78 mobile network operators and accessed by 1.3 million average unique users per month.