{"id":5581,"date":"2018-09-16T11:49:51","date_gmt":"2018-09-16T11:49:51","guid":{"rendered":"https:\/\/airtifact.heythemers.com\/?post_type=portfolio&#038;p=5581"},"modified":"2020-10-14T23:21:09","modified_gmt":"2020-10-14T23:21:09","slug":"kearney-motion-design","status":"publish","type":"portfolio","link":"https:\/\/youngs.io\/glenn\/portfolio\/kearney-motion-design\/","title":{"rendered":"Kearney"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-twelfth portable--two-twelfths lap--three-twelfths palm--four-twelfths top-no-padding bottom-no-padding \">\n<h5><span style=\"font-weight: 400; color: #808080;\">Project<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #808080;\">Role<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #808080;\">Client<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #808080;\">Agency<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #808080;\">Date<\/span><\/h5>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--ten-twelfths lap--nine-twelfths palm--eight-twelfths top-no-padding bottom-no-padding \">\n<h5><span style=\"font-weight: 400;\">Brand Development, <span style=\"color: #000000;\">Animation<\/span><\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">Motion Lead<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">Kearney<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">Siegel+Gale<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">September 2019<\/span><\/h5>\n<\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-medium-padding bottom-no-padding \">\n<h5 class=\"p1\"><span class=\"s1\">Brand &mdash; Motion Lead<\/span><\/h5>\n<h2><span style=\"font-weight: 400;\">Kearney launched an all-encompassing rebranding exercise, to evolve and contemporise the look and feel of the Kearney brand (previously A.T. Kearney).<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <span style=\"color: #ff0f04;\"><a style=\"color: #ff0f04;\" href=\"https:\/\/www.kearney.com\/about-kearney\/our-brand\">rebrand<\/a><\/span> spanned two years, and my role was to develop a motion style that paired well with the feel and message of the new branding. A key part to this was exploring how the letterforms (a defining feature of the new branding) could be used as a motion and transition device. <\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-no-padding bottom-no-padding   \">\n<style>\n.container {\nposition: relative;  \nwidth: 100%;}\n.middle {\nopacity: 0;\nposition: absolute;\ntop: 50%;\nleft: 50%;\ntransform: translate(-50%, -50%);\n -ms-transform: translate(-50%, -50%);\ntext-align: center;\n}\n.container:hover .image {opacity: 1;}\n.container:hover .middle {opacity: 1;}\n.btn {background-image: url('https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/glenn_click_to_play.gif');\nbackground-repeat: no-repeat;\nbackground-position: center bottom;\ndisplay:block;\nwidth: 150px;\nheight: 150px;}<\/style>\n<div 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#0a0000!important;\r\n}\r\n\r\n\/*Secondery*\/\r\n\r\nbutton.plyr__control:hover{\r\n  background: #eeff1b!important; }\r\n\r\n\r\n.plyr--audio .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr--video .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__control--overlaid:hover {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__menu__container .plyr__control[role=menuitemradio][aria-checked=true]::before {\r\n    background: #eeff1b!important; }\r\n.plyr--full-ui input[type=range] {\r\ncolor: #eeff1b!important;}\r\n\r\n.plyr--audio .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr--video .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__control--overlaid:hover {\r\n   #eeff1b!important;}\r\n.plyr__menu__container .plyr__control[role=menuitemradio][aria-checked=true]::before {\r\n    #eeff1b!important;}\r\n\r\n.plyr--video .plyr__controls{background:transparent !important}\r\n<\/style>\r\n\r\n<script type=\"text\/javascript\">\r\n\r\nconst players8250 = Plyr.setup('.player8250', {\r\n\thideControls:true,\t\r\n\tsettings:['captions', 'quality', 'speed', 'loop'],\r\n\tquality: { default: 720, options: [4320, 2880, 2160, 1440, 1080, 720, 576, 480, 360, 240] },\r\n\tcontrols: [\r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t'captions',\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\r\n\t\t\t\t\t\t\t\r\n\t],\r\n\ti18n: {\t\t\r\n\trestart:'Restart' ,\r\n    rewind: 'Rewind {seektime}s' ,\r\n    play: 'Play',\r\n    pause:'Pause',\r\n    fastForward: 'Forward {seektime}s',\r\n    seek: 'Seek',\r\n    seekLabel: '{currentTime} of {duration}',\r\n    played:'Played',\r\n    buffered: 'Buffered',\r\n    currentTime: 'Current time',\r\n    duration: 'Duration',\r\n    volume:'Volume',\r\n    mute: 'Mute',\r\n    unmute:'Unmute',\r\n    enableCaptions:'Enable captions',\r\n    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six-twelfths portable--six-twelfths lap--auto palm--auto top-small-padding bottom-no-padding \">\n<h2><span style=\"font-weight: 400;\">A key part of the motion development was exploring how the letterforms &mdash; a defining feature of the brand &mdash; could be used as transitions.<\/span><\/h2>\n<h5 class=\"p1\"><\/h5>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-no-padding bottom-no-padding   \">\n<style>\n.container {\nposition: relative;  \nwidth: 100%;}\n.middle {\nopacity: 0;\nposition: absolute;\ntop: 50%;\nleft: 50%;\ntransform: translate(-50%, -50%);\n -ms-transform: translate(-50%, -50%);\ntext-align: center;\n}\n.container:hover .image {opacity: 1;}\n.container:hover .middle {opacity: 1;}\n.btn {background-image: url('https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/glenn_click_to_play.gif');\nbackground-repeat: no-repeat;\nbackground-position: center bottom;\ndisplay:block;\nwidth: 150px;\nheight: 150px;}<\/style>\n<div class=\"container\">\n\r\n\r\n<div style=\"width:100%; margin:0px auto;\">\r\n<video playsinline class=\"player8289\" poster=\"\" loop muted autoplay>\r\n\r\n<source src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/K_Transition_LtoR_2.mp4\" type=\"video\/mp4\" size=\"720\"><\/source>\r\n \r\n\t  Your browser does not support the video tag. <a href=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/K_Transition_LtoR_2.mp4\" download>Download Video<\/a>\r\n  \r\n<\/video>\r\n<style>\r\n.plyr__control[data-plyr=\"play\"]{\r\n  background: #0a0000 !important;\r\n  color: #ffffff !important;\r\n}\r\n.plyr--full-ui input[type=range]{\r\n  color: #0a0000 !important;\r\n}\r\n.plyr__control{\r\n  color: #0a0000!important;\r\n}\r\n\r\n.plyr__time, 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portable--auto lap--auto palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-small-padding bottom-no-padding \">\n<figure id=\"attachment_8272\" aria-describedby=\"caption-attachment-8272\" style=\"width: 640px\" class=\"wp-caption alignleft\"><noscript><img class=\"wp-image-8272 size-full lazyload ll\" src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/Letter-Animate-In.gif\"><\/noscript><img loading=\"lazy\" class=\"wp-image-8272 size-full lazyload ll\" alt=\"\" width=\"640\" height=\"360\" data-src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/Letter-Animate-In.gif\"><figcaption id=\"caption-attachment-8272\" class=\"wp-caption-text\">Letter Animate In<\/figcaption><\/figure>\n<\/div>\n<div class=\"grid__item three-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-small-padding bottom-no-padding \">\n<figure id=\"attachment_8271\" aria-describedby=\"caption-attachment-8271\" style=\"width: 640px\" class=\"wp-caption alignleft\"><noscript><img class=\"wp-image-8271 size-full lazyload ll\" src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/Letter-Animate-Out.gif\"><\/noscript><img loading=\"lazy\" class=\"wp-image-8271 size-full lazyload ll\" alt=\"\" width=\"640\" height=\"360\" data-src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/Letter-Animate-Out.gif\"><figcaption id=\"caption-attachment-8271\" class=\"wp-caption-text\">Letter Animate Out<\/figcaption><\/figure>\n<\/div>\n<div class=\"grid__item three-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-small-padding bottom-no-padding \">\n<figure id=\"attachment_8274\" aria-describedby=\"caption-attachment-8274\" style=\"width: 640px\" class=\"wp-caption alignleft\"><noscript><img class=\"wp-image-8274 size-full lazyload ll\" src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/Fullscreen-Letter-Transition.gif\"><\/noscript><img loading=\"lazy\" class=\"wp-image-8274 size-full lazyload ll\" alt=\"\" width=\"640\" height=\"360\" data-src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/Fullscreen-Letter-Transition.gif\"><figcaption id=\"caption-attachment-8274\" class=\"wp-caption-text\">Letter Transition<\/figcaption><\/figure>\n<\/div>\n<div class=\"grid__item three-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-small-padding bottom-no-padding \">\n<figure id=\"attachment_8270\" aria-describedby=\"caption-attachment-8270\" style=\"width: 640px\" class=\"wp-caption alignleft\"><noscript><img class=\"wp-image-8270 size-full lazyload ll\" src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/Wide-to-Fullscreen.gif\"><\/noscript><img loading=\"lazy\" class=\"wp-image-8270 size-full lazyload ll\" alt=\"\" width=\"640\" height=\"360\" data-src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/09\/Wide-to-Fullscreen.gif\"><figcaption id=\"caption-attachment-8270\" class=\"wp-caption-text\">Wide to Fullscreen Transition<\/figcaption><\/figure>\n<\/div>\n<div class=\"grid__item six-twelfths portable--five-twelfths lap--one-whole palm--one-whole top-small-padding bottom-no-padding \">\n<h5 class=\"p1\"><span class=\"s1\"><span style=\"font-weight: 400;\">A component of the new brand involved eliminating stock photography and replacing it with a massive database of photos crowdsourced from all over the company&rsquo;s offices. The database dynamically feeds in photographs from different offices, and was built to be a living &lsquo;monument&rsquo; to the company. The challenge was to take the photos (more than 10,000 taken by their employees) and develop a motion treatment that made the content exist cohesively with the brand.&nbsp;<\/span><\/span><\/h5>\n<h2><span style=\"font-weight: 400;\">This was done by creating a unique set of behaviours for the reveals, transitions, and the companion type.&nbsp;<\/span><\/h2>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><iframe title=\"Kearney Motion Theory\" src=\"https:\/\/player.vimeo.com\/video\/462544407?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Rebranding Kearney, a leading global consulting firm.<\/p>\n","protected":false},"author":1,"featured_media":8577,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kearney - Glenn C. Young<\/title>\n<meta name=\"description\" content=\"Kearney launched an all-encompassing rebranding exercise, to evolve and contemporise the look and feel of the Kearney brand (previously A.T. Kearney).The rebrand spanned two years, and my role was to develop a motion style that paired well with the feel and message of the new branding. A key part to this was exploring how the letterforms (a defining feature of the new branding) could be used as a motion and transition device.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/youngs.io\/glenn\/portfolio\/kearney-motion-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kearney - Glenn C. 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