{"id":8345,"date":"2018-08-01T10:55:02","date_gmt":"2018-08-01T10:55:02","guid":{"rendered":"https:\/\/youngs.io\/glenn\/?post_type=portfolio&#038;p=8345"},"modified":"2021-01-21T21:59:52","modified_gmt":"2021-01-21T21:59:52","slug":"lec","status":"publish","type":"portfolio","link":"https:\/\/youngs.io\/glenn\/portfolio\/lec\/","title":{"rendered":"LEC"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-twelfth portable--two-twelfths lap--three-twelfths palm--four-twelfths top-no-padding bottom-no-padding \">\n<h5><span style=\"font-weight: 400; color: #e6e6e6;\">Project<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #e6e6e6;\">Role<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #e6e6e6;\">Client<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #e6e6e6;\">Agency<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #e6e6e6;\">Date<\/span><\/h5>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--ten-twelfths lap--nine-twelfths palm--eight-twelfths top-no-padding bottom-no-padding \">\n<h5><span style=\"font-weight: 400;\">eSports Broadcast, Motion Graphic Design<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">Motion Lead<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">League of Legends Europe (LEC)<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">DesignStudio<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">August 2018<\/span><\/h5>\n<\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-medium-padding bottom-no-padding \">\n<h2>The League of Legends European Championship (LEC) eSports broadcast was part of a full scale rebranding for Riot Games Europe, ambitious and focused on asserting a new identity for the Championship.<\/h2>\n<p>As the Lead Motion Graphics Designer on the project, I led the creation of all motion collateral, incorporating branded motion assets, the broadcast package, and animations to launch the 2019 season.<\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-no-padding bottom-no-padding \">\n<p><iframe title=\"LEC Hero Film\" src=\"https:\/\/player.vimeo.com\/video\/503220329?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--three-twelfths lap--six-twelfths palm--one-whole top-no-padding bottom-small-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"alignleft size-full wp-image-8387 lazyload ll\" src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/08\/001_Logo_Animate_In_Direct.gif\"><\/noscript><img loading=\"lazy\" class=\"alignleft size-full wp-image-8387 lazyload ll\" alt=\"\" width=\"960\" height=\"540\" data-src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/08\/001_Logo_Animate_In_Direct.gif\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--three-twelfths lap--six-twelfths palm--one-whole top-no-padding bottom-small-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"alignleft size-full wp-image-8431 lazyload ll\" src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/08\/004_Logo_Spin_Full.gif\"><\/noscript><img loading=\"lazy\" class=\"alignleft size-full wp-image-8431 lazyload ll\" alt=\"\" width=\"960\" height=\"540\" data-src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/08\/004_Logo_Spin_Full.gif\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--three-twelfths lap--six-twelfths palm--one-whole top-no-padding bottom-small-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"alignleft size-full wp-image-8389 lazyload ll\" src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/08\/003_Logo_Spin_Half.gif\"><\/noscript><img loading=\"lazy\" class=\"alignleft size-full wp-image-8389 lazyload ll\" alt=\"\" width=\"960\" height=\"540\" data-src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/08\/003_Logo_Spin_Half.gif\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--three-twelfths lap--six-twelfths palm--one-whole top-no-padding bottom-small-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"alignleft size-full wp-image-8388 lazyload ll\" src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/08\/005_Logo_Animate_Out_Spin.gif\"><\/noscript><img loading=\"lazy\" class=\"alignleft size-full wp-image-8388 lazyload ll\" alt=\"\" width=\"960\" height=\"540\" data-src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2018\/08\/005_Logo_Animate_Out_Spin.gif\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--nine-twelfths lap--one-whole palm--one-whole top-no-padding bottom-no-padding \">\n<h2><span style=\"font-weight: 400;\">Key features of this work were the logo animations, pattern animations (used primarily for screen transitions), and approximately 100 unique screen and transition animations, enabling the LEC team with a vast array of options for the broadcast.<\/span><\/h2>\n<h5 class=\"p1\"><\/h5>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-no-padding bottom-no-padding   \">\n<style>\n.container {\nposition: relative;\nwidth: 100%;}\n.middle {\nopacity: 0;\nposition: absolute;\ntop: 50%;\nleft: 50%;\ntransform: translate(-50%, -50%);\n -ms-transform: translate(-50%, -50%);\ntext-align: center;\n}\n.container:hover .image {opacity: 1;}\n.container:hover .middle {opacity: 1;}\n.btn {background-image: url('https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/glenn_click_to_play.gif');\nbackground-repeat: no-repeat;\nbackground-position: center bottom;\ndisplay:block;\nwidth: 150px;\nheight: 150px;}<\/style>\n<div class=\"container\">\n\r\n\r\n<div style=\"width:100%; margin:0px auto;\">\r\n<video playsinline class=\"player8363\" poster=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/Screens_02_1.jpg\" loop muted autoplay>\r\n\r\n<source src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/Screens_02_1.mp4\" type=\"video\/mp4\" size=\"720\"><\/source>\r\n \r\n\t  Your browser does not support the video tag. <a href=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/Screens_02_1.mp4\" download>Download Video<\/a>\r\n  \r\n<\/video>\r\n<style>\r\n.plyr__control[data-plyr=\"play\"]{\r\n  background: #0a0000 !important;\r\n  color: #ffffff !important;\r\n}\r\n.plyr--full-ui input[type=range]{\r\n  color: #0a0000 !important;\r\n}\r\n.plyr__control{\r\n  color: #0a0000!important;\r\n}\r\n\r\n.plyr__time, .plyr__time--duration{\r\n color: #0a0000!important;\r\n}\r\n\r\n.plyr__tooltip{color: #0a0000!important;\r\n}\r\n\r\n\/*Secondery*\/\r\n\r\nbutton.plyr__control:hover{\r\n  background: #eeff1b!important; }\r\n\r\n\r\n.plyr--audio .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr--video .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__control--overlaid:hover {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__menu__container .plyr__control[role=menuitemradio][aria-checked=true]::before {\r\n    background: #eeff1b!important; }\r\n.plyr--full-ui input[type=range] {\r\ncolor: #eeff1b!important;}\r\n\r\n.plyr--audio .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr--video .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__control--overlaid:hover {\r\n   #eeff1b!important;}\r\n.plyr__menu__container .plyr__control[role=menuitemradio][aria-checked=true]::before {\r\n    #eeff1b!important;}\r\n\r\n.plyr--video .plyr__controls{background:transparent !important}\r\n<\/style>\r\n\r\n<script type=\"text\/javascript\">\r\n\r\nconst players8363 = Plyr.setup('.player8363', {\r\n\thideControls:true,\t\r\n\tsettings:['captions', 'quality', 'speed', 'loop'],\r\n\tquality: { default: 720, options: [4320, 2880, 2160, 1440, 1080, 720, 576, 480, 360, 240] },\r\n\tcontrols: [\r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t'captions',\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\r\n\t\t\t\t\t\t\t\r\n\t],\r\n\ti18n: {\t\t\r\n\trestart:'Restart' ,\r\n    rewind: 'Rewind {seektime}s' ,\r\n    play: 'Play',\r\n    pause:'Pause',\r\n    fastForward: 'Forward {seektime}s',\r\n    seek: 'Seek',\r\n    seekLabel: '{currentTime} of {duration}',\r\n    played:'Played',\r\n    buffered: 'Buffered',\r\n    currentTime: 'Current time',\r\n    duration: 'Duration',\r\n    volume:'Volume',\r\n    mute: 'Mute',\r\n    unmute:'Unmute',\r\n    enableCaptions:'Enable captions',\r\n    disableCaptions:'Disable captions',\r\n    download:'Download',\r\n    enterFullscreen:'Enter fullscreen',\r\n    exitFullscreen:'Exit fullscreen',\r\n    frameTitle:'Player for {title}',\r\n    captions: 'Captions',\r\n    settings: 'Settings',\r\n    pip:'PIP',\r\n    menuBack: 'Go back to previous menu',\r\n    speed: 'Speed',\r\n    normal:'Normal' ,\r\n    quality:'Quality',\r\n    loop:'Loop',\r\n    start:'Start',\r\n    end:'End',\r\n    all:'All',\r\n    reset: 'Reset',\r\n    disabled:'Disabled',\r\n    enabled: 'Enabled',\r\n    advertisement:'Ad',\r\n    qualityBadge: {\r\n      2160: '4K',\r\n      1440: 'HD',\r\n      1080: 'HD',\r\n      720: 'HD',\r\n      576: 'SD',\r\n      480: 'SD',\r\n    },\r\n  },\r\n});\r\n<\/script>\r\n<\/div>\r\n\n<div class=\"middle\">\n<div class=\"btn\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-small-padding bottom-small-padding \">\n<h2><span style=\"font-weight: 400;\">For the inaugural LEC season in 2019, I made the motion graphic design the following collateral (and impact):<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Broadcast animations &ndash; 35,000,000+ View total across multiple platforms (V TOT), 200,000+ Average Concurrent Viewership (AVE CCV)<br>\n<\/span><span style=\"font-weight: 400;\">Opening Sequence Film &ndash; 35,000,000+ V TOT., 200,000+ AVE CCV<br>\n<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=v9w_ZyyxIF4&amp;ab_channel=LoLEsports\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Film &ndash; It&rsquo;s Time<\/span><\/a><span style=\"font-weight: 400;\"> &ndash; 415,000+ V TOT.<br>\n<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=f5vjDCbCt1c\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hype Film<\/span><\/a><span style=\"font-weight: 400;\"> &ndash; 440,000+ V TOT.<br>\n<\/span><span style=\"font-weight: 400;\">Rotterdam ticket sting &ndash; 200,000+ AVE CCV<br>\n<\/span><span style=\"font-weight: 400;\">Ahoy stadium animation &ndash; Sold-out stadium<br>\n2019 showed a growth of 45.4% against 2018 viewership numbers at season finals.&nbsp;&nbsp;<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--one-whole palm--one-whole top-no-padding bottom-no-padding   \">\n<style>\n.container {\nposition: relative;\nwidth: 100%;}\n.middle {\nopacity: 0;\nposition: absolute;\ntop: 50%;\nleft: 50%;\ntransform: translate(-50%, -50%);\n -ms-transform: translate(-50%, -50%);\ntext-align: center;\n}\n.container:hover .image {opacity: 1;}\n.container:hover .middle {opacity: 1;}\n.btn {background-image: url('https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/glenn_click_to_play.gif');\nbackground-repeat: no-repeat;\nbackground-position: center bottom;\ndisplay:block;\nwidth: 150px;\nheight: 150px;}<\/style>\n<div class=\"container\">\n\r\n\r\n<div style=\"width:100%; margin:0px auto;\">\r\n<video playsinline class=\"player8369\" poster=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/pattern.jpg\" loop muted autoplay>\r\n\r\n<source src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/patterns.mp4\" type=\"video\/mp4\" size=\"720\"><\/source>\r\n \r\n\t  Your browser does not support the video tag. <a href=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/patterns.mp4\" download>Download Video<\/a>\r\n  \r\n<\/video>\r\n<style>\r\n.plyr__control[data-plyr=\"play\"]{\r\n  background: #0a0000 !important;\r\n  color: #ffffff !important;\r\n}\r\n.plyr--full-ui input[type=range]{\r\n  color: #0a0000 !important;\r\n}\r\n.plyr__control{\r\n  color: #0a0000!important;\r\n}\r\n\r\n.plyr__time, .plyr__time--duration{\r\n color: #0a0000!important;\r\n}\r\n\r\n.plyr__tooltip{color: #0a0000!important;\r\n}\r\n\r\n\/*Secondery*\/\r\n\r\nbutton.plyr__control:hover{\r\n  background: #eeff1b!important; }\r\n\r\n\r\n.plyr--audio .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr--video .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__control--overlaid:hover {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__menu__container .plyr__control[role=menuitemradio][aria-checked=true]::before {\r\n    background: #eeff1b!important; 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margin:0px auto;\">\r\n<video playsinline class=\"player8384\" poster=\"\" loop muted autoplay>\r\n\r\n<source src=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/LEC_Opening_Seq_FIlm_190121-1.mp4\" type=\"video\/mp4\" size=\"720\"><\/source>\r\n \r\n\t  Your browser does not support the video tag. <a href=\"https:\/\/youngs.io\/glenn\/wp-content\/uploads\/2020\/09\/LEC_Opening_Seq_FIlm_190121-1.mp4\" download>Download Video<\/a>\r\n  \r\n<\/video>\r\n<style>\r\n.plyr__control[data-plyr=\"play\"]{\r\n  background: #0a0000 !important;\r\n  color: #ffffff !important;\r\n}\r\n.plyr--full-ui input[type=range]{\r\n  color: #0a0000 !important;\r\n}\r\n.plyr__control{\r\n  color: #0a0000!important;\r\n}\r\n\r\n.plyr__time, .plyr__time--duration{\r\n color: #0a0000!important;\r\n}\r\n\r\n.plyr__tooltip{color: #0a0000!important;\r\n}\r\n\r\n\/*Secondery*\/\r\n\r\nbutton.plyr__control:hover{\r\n  background: #eeff1b!important; }\r\n\r\n\r\n.plyr--audio .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr--video .plyr__control[aria-expanded=true] {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__control--overlaid:hover {\r\nbackground: #eeff1b!important;}\r\n\r\n.plyr__menu__container .plyr__control[role=menuitemradio][aria-checked=true]::before {\r\n    background: #eeff1b!important; 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