{"id":8525,"date":"2018-03-01T21:55:18","date_gmt":"2018-03-01T21:55:18","guid":{"rendered":"https:\/\/youngs.io\/glenn\/?post_type=portfolio&p=8525"},"modified":"2020-10-05T00:19:55","modified_gmt":"2020-10-05T00:19:55","slug":"springster","status":"publish","type":"portfolio","link":"https:\/\/youngs.io\/glenn\/portfolio\/springster\/","title":{"rendered":"Springster"},"content":{"rendered":"
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Project<\/span><\/h5>\n
Role<\/span><\/h5>\n
Client<\/span><\/h5>\n
Agency<\/span><\/h5>\n
Date<\/span><\/h5>\n<\/div>\n
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Animation, Branding<\/span><\/h5>\n
Motion Lead<\/span><\/h5>\n
Springster<\/span><\/h5>\n
DesignStudio<\/span><\/h5>\n
January 2017<\/span><\/h5>\n<\/div>\n
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From design.studio<\/a>:<\/h5>\n

To visualise a happy, supportive community accessible from anywhere in the world, we built a colourful, diverse identity – full of fun illustrations and lively graphics. To appeal to girls globally, we took inspiration from the one borderless language people can all relate to – emojis. As well as developing ‘Springster emojis’, we worked with semiotics professionals to create the Springster Hey – a universal, welcoming gesture and a powerful symbol uniting girls everywhere.<\/p>\n<\/div>\n

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I was brought in to develop the motion of the brand and create a series of cel-animated hand gestures—including the logo—and animate a brand film.<\/span><\/h2>\n<\/div>\n
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