{"id":8549,"date":"2014-01-05T00:50:05","date_gmt":"2014-01-05T00:50:05","guid":{"rendered":"https:\/\/youngs.io\/glenn\/?post_type=portfolio&p=8549"},"modified":"2020-10-15T19:16:57","modified_gmt":"2020-10-15T19:16:57","slug":"drinkwise","status":"publish","type":"portfolio","link":"https:\/\/youngs.io\/glenn\/portfolio\/drinkwise\/","title":{"rendered":"Drinkwise"},"content":{"rendered":"
\n
\n
Project<\/span><\/h5>\n
Role<\/span><\/h5>\n
Client<\/span><\/h5>\n
Agency<\/span><\/h5>\n
Date<\/span><\/h5>\n<\/div>\n
\n
Animation<\/span><\/h5>\n
2D Animator (AE & Cel-Animation)<\/span><\/h5>\n
Drinkwise<\/span><\/h5>\n
21-19 \/ Flutter Films<\/span><\/h5>\n
January 2014<\/span><\/h5>\n<\/div>\n
\n
Drinkwise was a campaign highlighting the relatable consequences of ‘less than classy drinking’, centered around a series of 10 web films. The films were deployed across a range of social media outlets, with great results:<\/h5>\n
DrinkWise has commissioned annual independent market research to benchmark and track the attitudes and behaviours of representative samples of over 2500 18-24 year olds to assess the performance of the campaign. The results<\/a> have been overwhelmingly positive for such a young campaign. Most significantly, 40% of our audience are now drinking less on a night out as a result of the campaign.<\/span><\/em><\/h5>\n

I was brought in to create 2D and drawn animation for the 10 animations. <\/span><\/p>\n<\/div>\n

<\/div>\n
\n