ETHICS Manifesto

Social Media animation series and motion branding

Project
Role
Client
Agency
Date
Motion Graphic Design, Branding
Motion Graphic Designer
Elliott Wood
Begin Create
September 2019

As part of a broader campaign to launch a new platform named ETHICS (Education, Technology, Health, Infrastructure, Culture and Sustainability) and a new co-working space called The Building Society, I created a series of animations and branding content intended for rapid deployment across a range of social media leading up to the project launch.

Comprising 26 deliverables in various formats, the work was focused around a series of countdown animations highlighting the key tenets of the ETHICS platform, released daily leading up to the launch of the program where the Manifesto animation was displayed.

 

In addition to the key outputs, I explored and developed the motion branding for The Building Society.

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