Healthily

Healthily is an app that aims to bring “medical knowledge out of the clinic and into everyday life, using a combination of advanced AI and user-friendly design.” Working with the in-house team at Healthily, I created a launch film and a series of cut-downs and companion animated outputs in various formats.

From Healthily brand guidelines:
The mark is based on the idea on personalised health. The grid represents a carbon structure (the building blocks of life) with the shapes populating the spaces in bold and unique ways.

In animation, the central circle represented the user as it interacts with and moves through different scenarios. It was important – due to the nature of the product – try find a balance in presenting both the new brand and imagery representing the technological data-driven backbone of the product.